I strongly believe design should always have a purpose and solve problems. Design should not only be beautiful, simple and easy to use but it should also sell and delight the end user through an amazing journey. Keeping an eye on business goals and objectives, my job is to make sure that each project is effective for my client and gets a positive response from their customers.
I have 7+ years of experience in digital design, working both for agencies and in-house. Since 2010 I’m mainly focused on UI design, visual design, user interface styling and prototypes. I have gained vast experience designing responsive websites, digital products and marketing communication material. I combine latest design trends with my understanding of brand, minimalism, colour and typography.
Originally from Italy, I am a self-taught digital designer based in London, UK. I am currently working as senior digital designer at Accelerate Digital, creative agency of venture capital Blenhaim Chalcot. I work with a team of strategist, designers, developers and project managers to make the startups of the group grow rapidly and stand out.