about me

Alex Panichi

I strongly believe design should always have a purpose and solve problems. Design should not only be beautiful, simple and easy to use but it should also sell and delight the end user through an amazing journey. Keeping an eye on business goals and objectives, my job is to make sure that each project is effective for my client and gets a positive response from their customers.

I have 7+ years of experience in digital design, working both for agencies and in-house. Since 2010 I’m mainly focused on UI design, visual design, user interface styling and prototypes. I have gained vast experience designing responsive websites, digital products and marketing communication material. I combine latest design trends with my understanding of brand, minimalism, colour and typography.

Originally from Italy, I am a self-taught digital designer based in London, UK. I am currently working as senior digital designer at Accelerate Digital, creative agency of venture capital Blenhaim Chalcot. I work with a team of strategist, designers, developers and project managers to make the startups of the group grow rapidly and stand out.

get in touch

If you are interested in a new project, collaboration, or a reason to get a beer don't hesitate to shoot me an email.


Accelerate Digital

december 2014 -

Senior Digital Designer

Formerly creative department of Contentive, Accelerate Digital was born on November 2015.

  • Design and creative execution of responsive websites and web applications
  • Visual design: fluid grids, typography, imagery and iconography
  • User Experience, User Interface
  • Wireframes and prototypes
  • Mentoring juniors
  • Liaising with internal and external clients
  • Working within brand guidelines
  • Print, marketing and magazine design

creative steam

november 2013 -
november 2014

Senior Digital Designer

  • Concept design of websites, e-commerce and web applications
  • Responsive Web Design
  • User Experience and User Interface
  • Website navigation, wireframes and prototypes
  • Managing digital / web projects, working on budget
  • Liasing with clients and meeting deadlines
  • Developing new brand identities and working with guidelines
  • Print  and marketing design

centre radio

march 2012 -
october 2013

Digital Designer

  • Responsible of the online and offline output across web and print
  • Implementing company brand identity across all media channels
  • Design, build and maintain company and clients websites via CMS
  • Designing and coding of emails and web graphics for online marketing
  • Designing and artworking of company’s print materials
  • Meeting deadlines, liasing with printers and publishers

kS agency

october 2010 -
February 2012

Graphic & Web Designer

  • Design concepts on a wide variety of design fields ranging from corporate identity, brochures to DVD packaging and websites
  • Design of press advertising, poster campaigns and web banner
  • Designing and developing websites in Wordpress
  • Designing and coding emails
  • Artworking and preparing print-ready files
  • Managing workload and time, ensuring deadlines are met, liasing with clients, printers and suppliers


june 2006 -
january 2010

Graphic & Web Designer

I have worked on different project for clients in Italy and the UK:

  • Designing CD packaging, digital releases, press advertisement, fliers and web graphics for clients in the music and event industry
  • Print and online advertisement
  • Designing and producing stationary, signage, large print format and display
  • Designing catalogues and brochures
  • Retouching images in Photoshop
  • Assisting the main photographer during photoshoots