Alex Panichi


I’m from the ‘80s, born and raised in the middle of the Tuscan countryside. When I was a kid, in summer we had 3 months off from school where we used to play football, run in the fields, sleep til late and get in lots of troubles!

• Husband & father of 2 •
• Living on an island •
• Italian but vegetarian •
• Too many white hair •

my experience

I consider myself a senior designer, I can work autonomously and take my own initiative to deliver something that works for your business. I have more than 10 years experience in the design industry, my main focus is user interface, design systems, web design and development.

I have worked in every sort of creative environment, in-house, agency, startups, with entrepreneurs and helped countless amounts of friends fixing their websites.

ui design

For the past three years I worked in shaping the UI of Webtalk, the first social media that pays its users. I have a passion for beautiful typeface, colour theory and everything to make an interface clear, sharp and useful.

web design

Responsive web design for desktop, mobile, tablet, mobile-first approach, grids, style guides, button states and all the details you need to make your website look good and work better. From strategy to final design output.


Yep, the amount of websites done in WordPress are almost 50% globally. Althought is known to be a pain, I can build websites using Elementor and making sure that the frontend is the closest possible to the design.

service areas

User Interface Design

User Experience

Web Design

Design Systems

Product Design

Mobile Design



Web Style Guides

Project Management







comm & management





10 years of experience... one click away

I had a great experience working with Alessandro! I particularly admire the fact that he took the time to really understand what I was looking for, and he delivered above expectations. I’d definitely recommend working with him!

Jean-Pierre Vertil

Co-founder & CTO @ Gaya

Alex is a very talented and thoughtful designer. He has a solid understanding of user experience and user interface and his design concepts solved many difficult issues that I was facing with the organisation and the structure of my website. His designs matched my brief perfectly and I was also very impressed with his communication and responsiveness throughout the project. It was a pleasure working with Alex and I look forward to working with him again in the future. I’d highly recommend him to anyone looking for a skilled and creative graphic designer.

Hayden Hill Founder

I worked with Alex for over two years across two separate agencies. Alex was our senior level designer and in most cases design lead. A real collaborator, Alex helped me to lead the team and inspire. He assisted in the development of junior staff and was vital to their growth and success. He has a broad skill set covering UX and UI design, through to print. His editorial work is nothing short of beautiful. He is a truly skilled designer and all round creative that is passionate about what he does, at every stage of the creative process.

Lee Fairbrother

Creative Director at Accelerate Digital

Alex helped with my piano online academy. It was a pleasure to work with him and I cannot recommend him enough. A really prepared professional and always available if you have any doubts. He is not scared to go the extra mile. I really appreciated his suggestions throughout the process. Alex is the person to go to if you want to start your online course and membership website.

Jason Paterson

Peterson Piano Academy

Alessandro worked in our agency as a senior designer, we worked closely on a few client projects, from web/ux projects, to all manner of digital design. He has a fantastic eye, works fast and to high quality, and has a friendly and calm manner. Highly recommended!

Louis Warner

Ceo at Contentive

I am totally flawed by Alex’s work. I provided a really detailed brief – every single section I had ideas down. Alex came in and looked at the project from the top to the bottom – and produced me a design that not only met my wireframe, but exceeded it – because I could see he had really thought about my design requirements. I cannot be happier with what I received, I’m absolutely delighted. 100% recommended. FANTASTIC 🙂

Steven Stretton

Stretton Online

Alessandro is an incredibly talented digital designer. He always finished his projects with enthusiasm, efficiency, creativity and finesse. There is no doubt Alessandro will do well wherever his career takes him and his future employers will be extremely lucky to have him on-board.

Alissa Quigley

Lead of Success Enablement Training at Sprinklr