This project was carried out while working with the Webtalk team. We wanted to make the onboarding experience more secure and make sure genuine users join the platform. We also wanted to add new steps to make the newsfeed interested for the user from one day.
I looked at what other companies are doing to avoid scam users. I mainly looked at how Facebook and LinkedIn tackle this challenge. Found out that the email verification has become a standard to safely signup and also login into any system.
Talked with the Backend team to find out that there are scum users trying to signup with different accounts that can be detected from their IP address. We had to consider some sort of messaging to stop user from creating multiple accounts. We also noticed how some fake account creators tend to signup at the same time, so we had to stop the signup process for 24hrs coming in from a specific IP address. Looking at the geography as well, from the data analysed it was clear that in certain countries, fake account creation was a common practice.
Noticed the introduction of pronouns in many platform so decided to include that as well as extra-step in the onboarding.
Defined 5 main field of interest of users using Webtalk:
In order to reduce the cost of sending SMS to verify user mobile numbers, we opted to do so only for users based in the USA and with a US mobile number.
Noticed the introduction of pronouns in many platform so decided to inclued that as well as extra- step in the onboarding.
Being a invite-only platform, users receive a link with a referral code that is unique to the referrer. On landing, new users see a popup with the referrer credentials before starting signing up.
Coming from a referral link, the email field is automatically filled put with the referral email used by the referrer.
Introducing the re-captcha always after login attempt.
After more than 4 attempts to signup from the same location.
Provided better user experience from the very first scroll on the newsfeed.
Provided better base to connect with Facebook users and to have a base to invite new users to join Webtalk.
Once Facebook friends are imported, users will be able to see who among their friends is already part of Webtalk. They will be able to follow them so in this case also the newsfeed will be populated with content from the followed users.
I always thought that an onboarding process should be quick and with the least number of step possible to be taken in order to take the user into the platform. It all depends on the context and on the products. At Webtalk I saw that the best onboarding is about balancing out the essential steps to register a user with the necessary measure to make the platform same. Moreover, we as a social platform we wanted the user to be able to experience Webtalk to the fullest from the very first login and that is why we ended up with the 6 step process for the onboarding.
Perhaps not the fastest process, perhaps too many steps bu overall we noticed a decrease of fake accounts, many IP addresses blocked over the course of many attempts detected and in general happier “genuine” users that could enjoy more points in their accounts.